Empower Your Startup to Thrive:
Expert Digital Marketing & Growth Consulting
for Small Businesses in UK

Unlock Your Small Business Potential: Turn Struggles into Success!

Starting a business is tough, but growing it can be even tougher. That’s where ZaheerMalik comes in. As a seasoned digital marketing and business growth consultant based in London, I specialise in helping startups and small businesses not just survive, but thrive in today’s competitive 

market. Whether you’re launching your first venture or looking to scale,  I offer tailored strategies, actionable insights, and hands-on support to drive your business forward. Let’s turn your vision into reality and set the stage for long-term success.

Transform Your Business with Our Done-For-You Digital Marketing Consultation

Are you ready to take your business to the next level but don’t know where to start? Struggling with lead generation, scaling challenges, and the ever-evolving digital landscape? Our Done-For-You Digital Marketing Consultation is exactly what you need.

“This isn’t just a collection of blog post tips, video tutorials, or generic guidelines. This is a hands-on, done-for-you business growth consultation, designed to help you achieve a thriving business with a healthy ROI within six months.”

Request Free Analysis
Connect on LinkedIn

As an entrepreneur, you are likely at one of these stages:

 

  • Just starting a business
  • Business started but struggling with leads
  • Business working but needs growth and scaling

No matter where you are in your business journey, here’s how my services can support your growth.

 

Have an Idea and Just Thinking of Starting the Business

At this stage, you’re full of ambition but may be unsure of where to begin. It’s crucial to validate your business idea, understand your market, and establish a strong brand identity. A solid foundation in these areas will set the stage for long-term success. This is the time to craft a strategic plan, develop a compelling value proposition, and begin building an online presence that resonates with your target audience.

 

“My consultation will guide you through these critical steps, ensuring you start your business on the right foot.”

 

Market Research: Analyse your target market, identify customer needs, and assess the competition to ensure your business idea is viable.

Brand Strategy: Develop a unique brand identity, including name, logo, and messaging, that resonates with your target audience.

Online Presence: Advise on setting up an initial online presence, such as a website, social media profiles, and basic SEO strategies to establish your brand from day one.

Go-to-Market Strategy: Create a strategic plan for launching your business, including digital marketing channels, promotional tactics, and content creation to generate initial buzz.

 

Business Started but Struggling with Lead Generation

You’ve launched your business, but getting the word out and attracting potential customers is proving challenging. Lead generation is the lifeblood of any business, and without it, growth can stagnate. At this stage, refining your marketing strategies, optimising your online presence, and creating targeted campaigns are essential. The goal is to drive traffic, capture leads, and convert those leads into loyal customers, ensuring a steady flow of new business.

 

“My consultation will provide you with tailored strategies to jumpstart your lead generation efforts and accelerate your growth.”

 

“My consultation will provide you with tailored strategies to jumpstart your lead generation efforts and accelerate your growth.”

 

Lead Generation Strategy: Design and implement tailored lead generation strategies, including content marketing, social media campaigns, email marketing, and paid ads, to attract potential customers.

SEO & Content Marketing: Optimise your website and content to improve search engine rankings, drive organic traffic, and convert visitors into leads.

Conversion Rate Optimisation (CRO): Analyse your website’s performance and user experience, identifying areas for improvement to increase lead conversion rates.

Lead Nurturing: Develop email sequences, retargeting campaigns, and personalised content to engage and nurture leads through the sales funnel.

Business Working but Struggling with Scaling and Growth

Zaheer-Malik-Scale-for-Growth

Your business is up and running, and you’ve achieved some success, but scaling to the next level is difficult. As you aim for growth, you may encounter bottlenecks in operations, marketing, or customer

acquisition. This stage requires a focus on efficiency, automation, and expanding your market reach. Strategic planning, advanced analytics, and innovative growth tactics are key to overcoming challenges and unlocking the full potential of your business.

 

“My consultation will equip you with the tools and strategies needed to scale effectively and achieve sustainable growth.”

 

“My consultation will equip you with the tools and strategies needed to scale effectively and achieve sustainable growth.”

 

Advanced Analytics: Use data-driven insights to refine your marketing strategies, identify growth opportunities, and make informed decisions to scale your business.

Marketing Automation: Implement automation tools to streamline processes, such as email marketing, social media scheduling, and customer relationship management (CRM), allowing you to focus on scaling.

Omni-Channel Strategy: Expand your reach by developing a cohesive omni-channel marketing strategy, ensuring consistent messaging and engagement across all digital platforms.

Growth Hacking Techniques: Experiment with innovative growth hacking strategies, such as viral marketing, referral programs, and influencer partnerships, to rapidly accelerate your business growth.

Scalable Infrastructure (MarTech): Advise on the digital infrastructure needed to support business growth, including e-commerce platforms, CRM systems, and digital marketing tools.

Request Free Analysis
Connect on LinkedIn

Why Choose Business Growth Consultation?

Tailored Strategy: I don’t believe in one-size-fits-all solutions. Every business is unique, and so is my approach. I dive deep into understanding your business, market, and goals to craft a personalised digital marketing strategy that delivers results.

Expert Guidance: With years of experience in the digital marketing space, I and our experts bring proven strategies and the latest industry insights to the table. We’ll help you avoid costly mistakes and focus on what truly drives growth.



Hands-On Implementation: This isn’t just another advice session. We roll up our sleeves and get to work, implementing the strategies I recommend. From SEO to social media, paid ads to content marketing—we handle it all, so you can focus on what you do best: running your business.

Guaranteed Results: I stand by our work with a results-driven approach. My goal is to ensure your business achieves a healthy ROI within six months. If I don’t deliver, you don’t pay—it’s as simple as that.

Ongoing Support: Our relationship doesn’t end after the initial consultation. I provide continuous support and optimisation, ensuring your campaigns stay effective and your business keeps growing.

 

Ready to Grow?

Don’t let your business get left behind. With our Done-For-You Digital Marketing Consultation, you’re not just getting advice—you’re getting a partner dedicated to your success. Book your free consultation today or connect on LinkedIn, and let’s start building the future of your business together.

Request Free Analysis
Connect on LinkedIn

Business Growth Services I Offer

Startups, Local & Small Business Digital Marketing Strategist & Consultant

As boring as it sounds, here is my plain intro – without any sales pitch.

With over 20 years of experience in digital marketing, my expertise goes back as far as the advent of digital marketing itself.

I have spearheaded one of the top branding agencies for 10 years with a successful exit. I worked in SEO and improved organic growth of 50+ small businesses in the UK, USA and Middle East in both B2C and B2B industries. As part of digital marketing strategy, I also increased qualified leads for several small business using paid media including Google/Bing Ads, Meta (Facebook/Instagram), and LinkedIn. In recent years, I’ve been deeply involved in business growth consulting, where I’ve focused on crafting digital marketing roadmaps, defining target audiences, and developing effective messaging and outreach strategies.

As you might have already guessed, my focus is entirely on startups and small business strategic growth using my digital marketing expertise. This not only means guiding them in the right direction in embracing the right MarTech stack, but also creating a short-term and long-term business growth strategy using organic and paid lead generation.

Request Free Analysis
Connect on LinkedIn

Business Growth Services I Offer

How the Strategy Works – In Plain English!

Business growth hinges on generating a steady flow of relevant, qualified leads. Simply put, this means leveraging both organic and paid channels to boost your bottom line. For startups and small businesses, success often depends on making the most of their monthly marketing budget.

I begin by identifying the right audience, which serves as the foundation for both organic and paid traffic efforts. This crucial step informs the selection of appropriate keywords and search terms. Armed with this knowledge, I craft a topic cluster and content marketing plan designed to enhance your long-term SEO and organic traffic. Simultaneously, I develop targeted paid marketing campaigns, focusing on the most relevant, high-intent search terms. Through carefully managed campaigns, I ensure your business begins receiving qualified leads—and customers—within your budget as early as the second month.

While paid lead generation quickly boosts your pipeline, keeps your sales team (or yourself) busy, and delivers swift ROI, my SEO strategy quietly works in the background to enhance your organic traffic.

 

Zaheer-Malik-The-Ultimate-Marketing-Strategy-to-Give-Your-Business-a-Boost

 

Within six months of implementing this strategy, your business will consistently attract leads from both channels. At this stage, I collaborate with business owners to chart the next course of action—a more long-term plan. This involves deciding how much budget and effort to allocate between paid advertising and search engine optimisation, based on your business’s capacity. Sole traders and self-employed professionals might opt to scale back paid ads after six months, focusing solely on improving their SEO. For those with a bigger appetite for growth, ready to expand their sales and delivery teams, the sky’s the limit.

 

What’s included in consultation?

 

Comprehensive Business Audit: I start with a thorough analysis of your current digital presence, identifying strengths, weaknesses, and opportunities for growth.

Custom Strategy Blueprint: Based on my findings, we develop a detailed action plan tailored to your specific needs and goals.

Full Implementation: Our team takes charge of executing the strategy, managing all aspects of your digital marketing, from campaigns to analytics.

Performance Tracking & Optimisation: We monitor your progress closely, making adjustments as needed to maximise results and ensure your success.

In a nutshell, I offer all or some of these services as part of your digital marketing and revenue generation strategy:

 

  • Market research and Go-to-Market (GTM) strategy
  • Crafting Ideal Customer Profiles (B2B) and Customer Personas (B2C)
  • Developing and implementing a comprehensive SEO and content marketing strategy for organic lead generation
  • Building highly targeted audiences for your business across various advertising platforms
  • Running demand generation campaigns on Google and Meta (Facebook/Instagram)
  • Prospecting and reaching out to your Ideal Customer Profile (ICP) on LinkedIn
Request Free Analysis
Connect on LinkedIn

Business Growth Services I Offer

In nutshell, I offer all or some of these services as part of your digital marketing and revenue generation operations:

  • Market research and GTM (Go-to-market) Strategy
  • Creating Ideal Customer Profile (B2B) and Customer Persona (B2C)
  • Creating complete SEO and content marketing strategy & implementation for organic lead generation
  • Creating highly relevant audience for your business on different advertising platforms
  • Running demand generation campaigns on Google and Meta (Facebook/Instagram)
  • Prospecting and outreaching your ideal customer profile (ICP) on LinkedIn
Request Free Analysis
Connect on LinkedIn

B2C LEAD GENERATION

Targeting Highly Relevant Audience

I run highly targeted demand generation campaigns for top of the funnel audience to reach potential customers who have interest in your product or service.
Screenshot_394
Using buyer persona, highly targeted audience is created with custom segments, search intent, competitor audience, topic relevance and placement. I then run search, display, video, and native ads on Google, LinkedIn, Facebook, Adroll and programmatic advertising platforms. Within short period of time, you will start seeing regular stream of qualified inquiries.

B2B LEAD GENERATION

Targeting The Right Businesses

B2B demand generation campaigns are run to target relevant businesses that are interested in your product or service. Regular sales pipeline of relevant organisations is created using prospecting and visitor identification tools.
Ideal Customer Profile (ICP) for your business is established using our data analytics team and input from you. Relevant companies are identified based on firmographic and demographic data. Content strategy and demand generation campaigns are created for these identified organisations. Once interest is created using visitor identification tool (through reverse IP-look up), we can spot which of these companies visited your website. We also know which pages they visited and what actions they took on your website. This is highly valuable information for us to start aggressive remarketing/retargeting ABM campaigns to these potential buyers. These companies will ultimately make a contact and a lead is generated for your sales teams to follow-up and convert it into business.

What Value Can I Bring to Your Organisation's Success?

I can provide all or part of the below services within your organization’s value chain to boost your digital marketing strategy for your small business.

  • Lead generation using organic keywords rankings (SEO)
  • Website audit & content gap analysis for right messaging
  • Content audit, internal linking & on-page optimisation
  • Content siloing to boost organic traffic & improve UX
  • Creation of Ideal customer profile (ICP) & buyer persona
  • Lead generation campaigns across major advertising platforms (PPC)
  • Landing page creation and conversion rate optimisation (CRO)
Request Free Analysis
Connect on LinkedIn

Onboarding Process

How Does the Whole Process Work?

Once you are interested in growing your business, I do a free analysis of your website, your business, and your competitors. If I feel there is synergy, I do a free 30-minutes consultation call to further understand your needs, and to set the expectations right.

If all goes well and there is a willingness to collaborate, I go back and create a short-term lead-generation proposal for your review.

Pricing

Lead generation pricing depends upon multiple factors including but not limited to;

  • Your total addressable/serviceable market (TAM/TAS)
  • Your budget & expected share of market (SOM)
  • Your short-term and long-term growth plans
  • Competitiveness of your business and market sector
  • How many leads your sales team can handle

 

Please contact me with further details about your business and I will quote a price for the service.

How Long Does it Take to See Results?

It takes about 3-4 weeks to understand client’s requirements, align resource, create campaigns, and setup platforms. Leads normally start coming in from the 2nd month. However, from the 3rd month, you will see the real jump in leads once all the campaigns and integrated marketing effort has started feeding your sales pipeline.

Request Free Analysis
Connect on LinkedIn