Business growth hinges on generating a steady flow of relevant, qualified leads. Simply put, this means leveraging both organic and paid channels to boost your bottom line. For startups and small businesses, success often depends on making the most of their monthly marketing budget.
I begin by identifying the right audience, which serves as the foundation for both organic and paid traffic efforts. This crucial step informs the selection of appropriate keywords and search terms. Armed with this knowledge, I craft a topic cluster and content marketing plan designed to enhance your long-term SEO and organic traffic. Simultaneously, I develop targeted paid marketing campaigns, focusing on the most relevant, high-intent search terms. Through carefully managed campaigns, I ensure your business begins receiving qualified leads—and customers—within your budget as early as the second month.
While paid lead generation quickly boosts your pipeline, keeps your sales team (or yourself) busy, and delivers swift ROI, my SEO strategy quietly works in the background to enhance your organic traffic.
Within six months of implementing this strategy, your business will consistently attract leads from both channels. At this stage, I collaborate with business owners to chart the next course of action—a more long-term plan. This involves deciding how much budget and effort to allocate between paid advertising and search engine optimisation, based on your business’s capacity. Sole traders and self-employed professionals might opt to scale back paid ads after six months, focusing solely on improving their SEO. For those with a bigger appetite for growth, ready to expand their sales and delivery teams, the sky’s the limit.
What’s included in consultation?
Comprehensive Business Audit: I start with a thorough analysis of your current digital presence, identifying strengths, weaknesses, and opportunities for growth.
Custom Strategy Blueprint: Based on my findings, we develop a detailed action plan tailored to your specific needs and goals.
Full Implementation: Our team takes charge of executing the strategy, managing all aspects of your digital marketing, from campaigns to analytics.
Performance Tracking & Optimisation: We monitor your progress closely, making adjustments as needed to maximise results and ensure your success.
In a nutshell, I offer all or some of these services as part of your digital marketing and revenue generation strategy:
- Market research and Go-to-Market (GTM) strategy
- Crafting Ideal Customer Profiles (B2B) and Customer Personas (B2C)
- Developing and implementing a comprehensive SEO and content marketing strategy for organic lead generation
- Building highly targeted audiences for your business across various advertising platforms
- Running demand generation campaigns on Google and Meta (Facebook/Instagram)
- Prospecting and reaching out to your Ideal Customer Profile (ICP) on LinkedIn