What is the most important thing to any successful business? Money, or if you want to be exact about it, profits. How does a business make profits? By ensuring that they attract customers, and entice the customers to actually make a purchase or otherwise support the business in some way. In that equation then, whilst money is the all essential component which will help keep the business survive as a going concern, in order to actually get the money you need to get a customer base.
This is where marketing steps in: marketing is the collective strategies and methods adopted by a business in order to raise awareness about their services and also to form that all important emotional connection with the customer (both actual and potential.)However, marketing does so much more than merely spread the good word about your business and inform your customers of your existence: it will also persuade your customers as to why your company is better than the competition.
One of the cornerstones of an effective marketing campaign is ensuring that you tailor the marketing messages according to the intended audience so as to ensure that you enjoy the fruits of a healthy ROI (return on investment) as well as ensuring that customers actually listen to what you say. Mortgages and debt consolidation issues are unlikely to be of much interest or relevance to teenagers or preschoolers, and you will struggle to generate a lot of sales if you exclusively target elderly people with advertisements for game consoles and video games.
However, a common mistake committed by the novice marketer is that they focus too narrowly on a select niche meaning that whilst they will make a good impression with a fraction of the potential market, they will be alienating the remainder of it. International search engine optimization is ideal for a website owner who wants their website and company profile to enjoy worldwide recognition and usage, as International search engine optimization will seek to tear down barriers of language and culture.
Let us consider the issue purely from a numerical basis for a moment.
According to Wikipedia, there is just under 82 million people living in Germany and from a business perspective, that is a fairly substantial market to try and break into, and given that the primary languages used in Germany are German, English and Turkish, incorporating those three languages will help ensure that the maximum amount of clients are catered for.
However, the magic of International search engine optimization is that it forces the website owner to think bigger and better, so let us now consider China. With a population of 1 billion, even being able to tap into and fully exploit a one percentile of the available market for a particular industry niche would be extremely lucrative indeed and therefore should not be dismissed too casually or quickly.
International SEO can be a tough strategy to implement, because just like any other grand and ambitious plan the devil is firmly in the details. The logistics involved, such as identifying the best way to make a good impression and overcome cultural as well as linguistic differences can be a seriously daunting affair. The intense level of study that is necessary to truly come to grips with a foreign language is steep indeed, and this poses further limits on the website owner’s hands.