Empower Your Startup to Thrive: Expert Digital Marketing & Growth Consulting for Small Businesses

As boring as it sounds, here is my plain intro - without any sales pitch

With over 20 years of experience in digital marketing, my expertise goes back as far as the advent of digital marketing itself.
I have spearheaded one of the top branding agencies for 10 years with a successful exit. I worked in SEO and improved organic growth of 50+ small businesses in the UK, USA and Middle East in both B2C and B2B industries. As part of digital marketing strategy, I also increased qualified leads for several small business using paid media including Google/Bing Ads, Meta (Facebook/Instagram), and LinkedIn. Past few years, I have been more involved in business growth of B2B industry, creating digital marketing roadmap, target audience, messaging and outreach strategies.
As you might have already guessed, my focus is entirely on startups and small business strategic growth using my digital marketing expertise. This not only means guiding them in the right direction in embracing the right MarTech stack, but also creating a short-term and long-term business growth strategy using organic and paid lead generation.

How The Strategy Works – In Plain English!

Business growth is only possible by creating relevant, regular qualified leads. This is another way of saying using organic and paid channels to improve your bottom line. In most of the cases for startups and small businesses, it really depends on their monthly marketing budget.
I normally start with finding the right audience, which is the building block for both organic as well as paid traffic. The right audience guides me to choose the right keywords and search terms. Using this information, I create a relevant topic cluster and content marketing plan for the long-term SEO and organic traffic gain. On the other hand, I also develop a paid marketing campaign plan by choosing most relevant, high intent search terms. With very tightly controlled campaigns, I make sure that your business starts receiving qualified leads AND customers within your budget as early as the 2nd month of starting the campaigns.
While paid lead generation improves your pipeline, keeps your sales team busy and gets you some quick ROI, I keep running my SEO strategy in the background, improving your organic traffic.
Within six months of starting this strategy, your business will have reasonable number of regular leads from both channels. At that point in time, I sit with the business owners and we agree on the next course of action; a more long-term plan. This means, we decide how much budget and effort we are going to put in paid advertising versus search engine optimisation. Budget and efforts are decided based on how much business you can handle. Sole proprietors and self-employed one-man bands may just need to stop the paid ads after six months and are completely happy with just focusing on improving their SEO. If your business has more appetite, you want to grow your sales and delivery team, then sky is the limit.

Business Growth Services I Offer

In nutshell, I offer all or some of these services as part of your digital marketing and revenue generation operations:

Market research and GTM (Go-to-market) Strategy
Creating Ideal Customer Profile (B2B) and Customer Persona (B2C)
Creating complete SEO and content marketing strategy & implementation for organic lead generation
Creating highly relevant audience for your business on different advertising platforms
Running demand generation campaigns on Google and Meta (Facebook/Instagram)
Prospecting and outreaching your ideal customer profile (ICP) on LinkedIn

B2C LEAD GENERATION

Targeting Highly Relevant Audience

I run highly targeted demand generation campaigns for top of the funnel audience to reach potential customers who have interest in your product or service.

Using buyer persona, highly targeted audience is created with custom segments, search intent, competitor audience, topic relevance and placement. I then run search, display, video, and native ads on Google, LinkedIn, Facebook, Adroll and programmatic advertising platforms. Within short period of time, you will start seeing regular stream of qualified inquiries.

B2B LEAD GENERATION

Targeting The Right Businesses

B2B demand generation campaigns are run to target relevant businesses that are interested in your product or service. Regular sales pipeline of relevant organisations is created using prospecting and visitor identification tools.

Ideal Customer Profile (ICP) for your business is established using our data analytics team and input from you. Relevant companies are identified based on firmographic and demographic data. Content strategy and demand generation campaigns are created for these identified organisations. Once interest is created using visitor identification tool (through reverse IP-look up), we can spot which of these companies visited your website. We also know which pages they visited and what actions they took on your website. This is highly valuable information for us to start aggressive remarketing/retargeting ABM campaigns to these potential buyers. These companies will ultimately make a contact and a lead is generated for your sales teams to follow-up and convert it into business.

What Value Can I Bring to Your Organisation's Success?

I can provide all or part of the below services within your organization’s value chain to boost your digital marketing strategy for your small business.

Lead generation using organic keywords rankings (SEO)
Website audit & content gap analysis for right messaging
Content audit, internal linking & on-page optimisation
Content siloing to boost organic traffic & improve UX
Creation of Ideal customer profile (ICP) & buyer persona
Lead generation campaigns across major advertising platforms (PPC)
Landing page creation and conversion rate optimisation (CRO)

Onboarding Process

How Does the Whole Process Work?

Once you are interested in growing your business, I do a free analysis of your website, your business, and your competitors. If I feel there is synergy, I do a free 30-minutes consultation call to further understand your needs, and to set the expectations right.

If all goes well and there is a willingness to collaborate, I go back and create a short-term lead-generation proposal for your review.

Pricing

Lead generation pricing depends upon multiple factors including but not limited to;

Your total addressable/serviceable market (TAM/TAS)
Your budget & expected share of market (SOM)
Your short-term and long-term growth plans
Competitiveness of your business and market sector
How many leads your sales team can handle

Please contact me with further details about your business and I will quote a price for the service.

How Long Does it Take to See Results?

It takes about 3-4 weeks to understand client’s requirements, align resource, create campaigns, and setup platforms. Leads normally start coming in from the 2^nd month. However, from the 3^rd month, you will see the real jump in leads once all the campaigns and integrated marketing effort has started feeding your sales pipeline.