How can you improve search engine rankings? There are myriads of ways to do this.
In this blog post, we will elaborate on three good ways to boost your SE rankings: back links, keyword optimization, and great content.
1. Back Links to Improve Search Engine Rankings
Back links can be compared to votes that websites give to each other. These “votes” are assessed by search engines in terms of quantity and quality. On one hand, it is important to have many “votes.” On the other hand, it is essential to have quality “votes.” There are a number of websites that you can use to gain back links to your site: forums, blogs, social news websites, article directories, and others. All you need to do is provide quality content for another website, such as a relevant forum post, blog comment, or article; if you do, most of them will be happy to let you place a back link from their site to yours.
Prior to starting to build back-links from any website, you may want to check if this site adds a “no-follow” attribute to their back-links. This attribute will not allow you to gain any “link juice” from back links; it is best to look for sites that do not add this attribute. However, this does not mean that you dont get any links from “no-follow” sites. To make it look natural its good to add 1% of the links from no-follow sites.
2. Keyword Optimization to Improve Search Engine Rankings
The pages of your website may feature informative, humorous, innovative, or otherwise valuable content. However, they may not be optimized for any specific keyword. You can improve search engine rankings by optimizing each of your pages for a particular key phrase. This key phrase may have to be long-tail (3-5 words) and not too competitive.
3. Great Content to Improve Search Engine Rankings
If some of your pages feature mediocre content, you may want to work on turning it into valuable content. Search engines track everything about a website and its visitors. If they see that visitors “stick around” on your pages, they are likely to believe that your page is very pertinent to its topic and very valuable to readers. This can help improve search engine rankings for this page.
Also, some of your visitors may add your valuable page to their favorites (bookmarks), which will bring repeating traffic to your site. Search engines like traffic from bookmarks (they can trace it by the referrer). Finally, the readers may decide to link back to your great content from another website. As we explained above, back links are popularity votes, which help to improve search engine rankings.
If you don’t have the time to do these tasks on your own, you can use the services of a good SEO firm. SEO companies are not created equal, so you want to make sure to do some research on their background, credentials, and showcase prior to going with them.