SEO service pricing is a “mystery”. Each and every SEO company has their unique approach and formula to calculate the price. For instance, some companies charge for ongoing monthly work, others determine the rate by the number of pages that you want to optimize, and yet others have a flat one-time fee that they charge regardless of any factors. In this article, we will give some tips for selecting a sound SEO company based solely on their approach to pricing.
Some companies charge a one time flat fee. The most essential tip is: look very carefully into the services that offer to optimize your entire website for a flat fee. Each website is unique in its size, setup (.HTML, .PHP, or CMS system), content, and all other aspects. Each website needs an individual approach and assessment. If you do come across a flat fee SEO service pricing, this may be a company with a very low level of expertise.
Another common way for providers to determine their SEO service pricing is by the number of pages or keywords that need to be optimized. This indicates a company with higher expertise. Many of them will even provide you with some type of guarantee in regard to the keywords or pages that they take on. Some even offer a money back guarantee if you don’t gain a first page position for your keyword. In most cases, they will first assess your website and keywords, to see whether it would be possible for them to help you rank high. For instance, no matter what SEO service pricing, an SEO company would most likely not agree to optimize a website for the word “car” – this phrase has numerous established competitor websites that would be impossible to overpower. Many SEO companies will not take on keywords with more than 5 Million results (competing pages.)
Finally, some companies charge a monthly fee for ongoing work to your website. This may help you spread out the payment over time, and have your website improve step by step. If you choose this type of SEO service pricing, make sure to find out about the results that the company can foresee achieving, and proof that their forecast is achievable.
What services can an SEO service pricing package include? Some of the most common services include: optimizing a number of keywords, researching new keywords, working on meta-tags, creating a robots.txt file, registering a sitemap.xml file, setting up a regular sitemap, improving a site’s usability, building back-links, submitting the site to directories, setting up traffic analytics, adding alt text to images, writing content, improving content, managing PPC, and more. Most companies provide reports and SEO consultations.
SEO service pricing for your project is likely to be influenced by your web competition, keywords, content, and site structure.