An SEO specialist is a person skilled in helping websites gain higher rankings in search engines, increase traffic, improve PPC campaigns, and more. Following we will discuss the common services offered by SEO companies.
One of the services offered by most any SEO specialist is back-link building – a practice that can help a site gain better search engine positions. All back links are not the same –links from reputable and high PR websites are much more valuable than those from low-quality sites with no PR. A sound service provider will know which sites will be the best for your project, what link-building rate would seem natural, and what anchor text would be the most efficient to use. If this is the only service that you order from an SEO specialist, they are likely to offer you a rate based on the number of links, such as one hundred or thousand. At the end of the project, they are likely to present you a report detailing the sites where your links were placed. The reports of a good service provider will be easy to access for proof, such as the URLs that now have your links.
Another type of service provided by most any SEO specialist is keyword optimization. This practice involves researching the most searched for and least competitive keywords for a website, and integrating them into this website the right way. The keywords are integrated into the URL names, content, headings, and meta-tags. If this practice was implemented properly, it can help the website appear on top of the search engine results for the keyword that was optimized. The key is to find an SEO specialist that knows the difference between natural-looking key phrase optimization and blatant keyword stuffing. It is important to remember that excessive use of keywords can result in a site being banned from a search engine.
Yet another service offered by an SEO specialist is managing PPC (Pay per Click) campaigns. PPC are paid campaigns that can be arranged through the major search engines, including Google, Yahoo, and MSN. The advertiser (or specialist) creates small ads and selects the keywords that these ads will come up for in sponsored results. If the advertiser wants to see nice returns on investment, their campaign needs dedicated management. If you are looking to hire a specialist that offers this type of service, you may want to look into their expertise and showcase. They need to be knowledgeable enough to help you achieve the best conversion rate with the least expenditure. An SEO specialist may be offering a number of other services, such as improving the usability of you website, writing content for it, and much more. They may be offering these services individually or as a package.
