Organic Search Engine Ranking
ZaheerMalik.com provides businesses with effective, organic search engine optimisation. What we mean by that is we aim to deliver quality copy with just the right level of keywords and effective link building, so that the site not only reads naturally to the user, but also maximises the current mechanics behind search engines. We also strive for honesty and real value for money by fairly pricing our services for supplying you with the best search engine optimization expertise on the market.
Our search engine optimization program usually consists of:
Correct On-page Optimisation – Modification of code, optimization of site structure/architecture
Content Optimisation – Optimising your copy to appear as relevant as possible to the search engines
Link Building – Attracting quality inbound links to your website to boost rankings
Analytics and Reporting – Regular reporting highlighting KPI’s, keyword movement and traffic stats
Search engine optimisation can be a daunting subject for anyone starting a website for the first time and novice webmasters are often duped by unscrupulous “experts” promising outlandish claims that seem too-good-to-be-true … mainly because they are.
With a fierce demand for good search engine optimisation advice, there are a number of fraudulent providers looking to make a quick buck out there. If you’re promised the moon on a stick for a knockdown price, steer clear. Results don’t come overnight. Search engine optimization is an organic process that takes a bit of time and patience and like a good garden, you sow the seeds today knowing it will be a while before any green shoots appear. Once they do, the roots of your business will become stronger and you’ll see it grow before your very eyes.
We hear horror stories from some of our clients, telling us of how their previous search engine optimization consultants promised they’d be top of the page by the end of the week, and generally the feeling is that although they knew what they were being offered didn’t ring true, for the price it was available it was worth the punt. In actual fact, you rely on your gut instincts for a reason, namely that they’re usually right, so if you do find you’re not happy with what a particular search engine optimization provider is telling you, just take a moment to reconsider. You might decide to walk away and get a second opinion, or you could ask for client testimonials to check how happy their customers are.
Another good test is to check with your consultant what different methods they intend to use to increase your site’s SEO. Full service search engine optimization encompasses a wide range of different search engine optimization methods including keyword research, the reworking of existing copy, the creation of blogs and feature articles as well as the strategic use of back linking and press releases … and that’s just a taster of what we can do. There are many more courses of action we can take to systematically and organically realise your website’s full SEARCH ENGINE OPTIMIZATION potential.
So, ask yourself: are you getting the full service or just a quick look under the bonnet? At ZaheerMalik all our search engine mechanics are trained specialists with the right tools, training, knowledge and experience for the job and you won’t be told “it’ll be ready next Tuesday” because we will keep you informed every step of the way …
Despite the fact that SEO plays an integral role in the ultimate success of how well a website is received and fares on the internet, it never ceases to amaze me just how many website owners fail to even bother with SEO Research. They are quite content to simply take SEO for granted and so they rely on what they assume is a relevant keyword or phrase to rely upon without any consideration as to whether it is indeed the best choice.
As if this was not bad enough, to add further insult to injury, there is a wealth of different websites which provide SEO Research tools for absolutely free, complete with a wonderful breakdown of just what exactly is required of the user in order to ensure that they achieve the best results possible. Google Adwords, and a plethora of open source tools are all at your disposal and need nothing more than your expert input in order to get the final result.
Let us consider an example, and preferably one which is somewhat distanced from the world of SEO and the internet. If you paid precisely the same amount of money, say £10 for a steak which weighed 5 ounces and one that weighed 7 ounces, then all thing being fair and equal in our little scenario, you would opt for the 7 ounce steak. After all, you are paying the same amount of money for the same return. This is why SEO Research plays such a crucial role for any website owner, it effectively means that by shopping around for the most competitive price available, the website owner will be able to get a lot more “bang for their buck”. Why pay over the odds for a keyword that will attract 1,000 unique hits to your website each month, if you can pay just a little extra and enjoy the remarkable benefits of additional traffic over and beyond the base rate?
A common fallacy within SEO Research is that website owners automatically assume that the more costly that a particular keyword/phrase happens to be, then the more important it is that they acquire the right to use that particular word for their own SEO campaign. In reality, there are a number of different situations in which such an approach is ineffective and even potentially dangerous not to mention counterproductive in the long term. The reason for this is simple: if you have a limited budget and are paying for a top-tier keyword, then you will not be able to retain it for very long. As soon as you stop paying for it, you will be required to relinquish control of it meaning that a competitor will swoop in and then exert full control of it.
The end result? A short term boost in your company profile, followed by a disproportionately high fee for the privilege of it. Make sure that you do not fall prey to the trap of assuming that “bigger is always better.” SEO Research can be a bit of a double-edged sword, especially if you are not confident with the requirements.
SEO Research will also help you identify just how intense the level of competition is for a particular business, and so this maybe sufficient by itself to deter you from making any sort of long term commitment or pledge to that particular niche for that reason. You may find that the amount of money you would be required to pay would simply not match the amount of cash you would make in revenue.
As can be plainly seen, SEO Research is a very important topic indeed and is not something to be ignored or overlooked by any stretch of the imagination. If you hire ZaheerMalik.com for all of your SEO Research needs and requirements we will be able to ensure that all of the common problems and dangers associated with SEO Research is a bridge that you never need cross or concern yourself with.
We will undertake all of the tedious aspects of SEO research and ensure that you need not worry about having to contend with them on any level, and rather, you will simply be concerned with ensuring that you are indeed satisfied with the level of work we are providing you with!