Keyword Research for Your SEO Campaign
The problem with SEO Keyword Research is that there is an awful lot of misinformation floating around meaning that the user is left with a grossly skewered perspective as to what the SEO Keyword Research process involves and requires of them. The novice webmaster ends up relying on second hand information which cannot be verified and they accept that information without question or doubt. The end result is that the webmaster uses keywords that are not as efficient or cost effective as they could or should be and so the webmaster is forever handicapped from point one.
A prime example of this can be found in relation to the top-tier keywords. The way in which keywords operate is that website owners will submit bids for the different keywords and pay a premium for the privilege if they are indeed successful in actually winning the contract. Many novice website owners, who are already operating on a shoestring budget then proceed to submit a bid for these top-tier keywords and significantly overstretch themselves as well as their limited budget to win the word. The problem here is that they have obtained a Pyrrhic victory, in that they have won the battle but will typically lose the war. This is because they do not have the financial resources by which they can retain the usage of the keyword in particular which means that whatever advantage they managed to secure for themselves is short-lived in the extreme.
Another fallacy that the novice website owner will often fall prey to is that they automatically assume that the top tier keywords are the best and will be most likely to generate the greatest amount of traffic simply by virtue of the fact that they are so costly. Instead, in many cases the reason that the top tier keywords are so expensive is that there are so many different people all of whom are eager to claim the right to use the keyword as their exclusive asset and so the high price does not reflect the inherent usefulness, merely the desirability of the keyword.
Therefore, the webmaster may actually receive a better effect overall if they were to rely upon several of the lower-tier keywords over a longer period of time and this is because the competition for them will be significantly reduced and they will be more likely to sustain them for longer.
If you have read thus far and have thought that the keyword research process seems to be a fairly routine and straightforward one, then I regret to tell you that nothing could be further from the truth and it requires a considerable amount of experience and working knowledge to have any measure of final success with the process. You need to know not only what particular keywords you should submit a bid for, you also need to know when you should submit your proposal. Timing your bid can make the difference between you managing to secure the bid for yourself, and failure.
At ZaheerMalik.com, we have an intimate understanding of the subtle nuances of the keyword phrase market and we know exactly what we are looking for whenever we actually submit a bid for any of the phrases. Many of the cheap SEO service providers simply pluck the first keyword that they happen to stumble across with nary a thought as to how effective it maybe or how relevant it is. This is bad for the customer because it means that they do not get the quality of service they need, expect or deserve.
Before we make a bid for any potential keyword we always ensure that we do our due diligence beforehand to ensure that you will get the maximum amount of traffic for every dollar spent. We can guarantee you a very healthy and decent ROI (return on investment) and so all you need to do is worry about having enough capital to actually submit the winning bid. We will handle every step of the process for you, from submitting a bid, market research and even the payment for the usage of the keyword you have bid for.
We will also provide you with frequent updates and status reports in order to give you a better appreciation as to what we are doing and why. We will analyse the market conditions currently in effect, and will adjust your bid accordingly so that you are never unduly prejudiced as a result of the process. With us, you can expect quality and professionalism.