How can you choose the best SEO company? This may seem like a daunting task, but it’s actually not that hard if you know what you are looking for. In this article, we will provide a number of tips that can help you locate the top SEO companies.
- Proof. The best SEO company will be able to prove that their SEO brings success. They will be able to show you track records and case studies from their other customers. These records will detail the goals set, project timing, and results achieved at the end of the project. If a company cannot provide you with this proof, it is best to avoid them.
- Guarantee. The best SEO company will provide you with a money back guarantee for all or part of their services. Even though nobody can be 100% certain about their SEO efforts, a professional can foresee certain results with a high level of probability. Thus, they can offer a money back guarantee in order to build trust. For instance, many service providers will make the following guarantee: within a certain period of time, you will rank number one in Google for a specific key phrase. If you don’t, your money will be refunded to you.
- Compliance. The best SEO company will comply with all the current guidelines of the search engines. The fact is that many SEO methods are considered black-hat, and some poor-quality SEO companies use these questionable black-hat methods. Even though black-hat methods can work for a period of time, they will usually create a short and temporary effect. Thus, your money may be wasted for a short-term boost, rather than invested into long term success.
- Experience. The best SEO company will be experienced. Search engine optimization is a vast and complex field. Experts study for years just to grasp the basics of SEO, such as keyword research, back link building, copywriting, site structure optimization, and more. If a company is new and inexperienced, there’s no way they are good enough at what they do. It would be wise to find out whether this company has been in business for at least a few years.
- Affordable cost. The best SEO company will be a provider with numerous customers and large turnarounds. Many of their optimization routines will be automated. This will usually result in lower rates.
What can the best SEO company do for you? Most SEO aspects are interrelated, and many good search engine optimizers work on everything that has to do with SEO, such as keyword research and optimization, link building, website restructuring, and more. Your extensive search for the best service provider will not be in vain – a good SEO company can make a huge difference for the success of an online business.