So you already know that Google commands a lot of attention from any SEO professional.
It has some serious market share, particularly in Europe and since that’s where we live we need to tailor our work accordingly. So, don’t neglect Google – obviously – got that?
Now we’ve got the blindingly obvious out of the way, we’ll focus on the crux of this post. We’ve blogged previously about alternative search engines – including the likes of Yahoo and Bing, as well as the ones that you need to know about for international SEO, like the Chinese engine Baidu – but there are a few others close to home, boasting some pretty decent market share of their own and they deserve a mention too.
To those of you in a YouTube state of mind this will seem like an obvious one. Not only do videos (and that’s mainly YouTube videos) appear indexed in Google’s search results, YouTube is actually a pretty powerful engine all on it’s own.
Did you know there are over one and a half million business related searches on YouTube every week? We bet you didn’t but there are.
If you’re not doing so already, start to use video online. And if you are already using video, start to optimise your YouTube videos for search. If you’re already doing both, have a pat on the back from us.
Location Based (Mobile) Apps
If you are a coffee fiend like me you are probably already using the Starbucks app to find your nearest fix but, believe it or not, location based apps provide more than the opportunity to grab yournext gingerbread latte.
Apps such as Layer allow you to find the nearest ‘x’ – be that a cash machine or a clothing shop. Wouldn’t you like your customers to be appearing in those search results?
Mobile search is on the up all the time and the opportunities will only continue to increase, so take note.