Search engine marketing is a term that embraces all the methods used to boost website visibility in search engines. There are so many SE marketing techniques that many people become confused when trying to pick the right ones. Furthermore, the three major search engines of today – Google, Yahoo, and Bing, have similar guidelines, but different algorithms. This article may be helpful for any web marketer, as we will discuss some of the common search engine marketing techniques that are accepted by the major search engines, as well as those that are disliked by them.
All search engines like fresh and relevant content. Google in particular advises webmasters to think about the keywords that the visitors could use to find their website, and incorporate these keywords into the site’s pages. In other words, this means one of the safest search engine marketing techniques is to brainstorm keywords and use keyword research tools to locate the best keywords and sprinkle them throughout your pages. Please make sure that your money keywords density does not increase 1% of the overall content on a certain page.
Furthermore, search engines do not have anything against building back links from other domains, as long as this is not done solely for the purpose of boosting your search engine positions. Thus, another safe search engine marketing method is to write comments, posts and articles on other sites that are relevant to your topic, and leave an occasional back link (with generic anchor text) to your website. This can be a link to your page that could be helpful to the users from another website. Avoid linking back to your homepage or using the exact anchor text.
Search engines are also not against PPC (Pay per Click) search engine marketing. This is easy to understand, because PPC is the bread and butter for most search engines. Pay per Click advertising is a good way to boost the visibility of your website instantly. All you need to do is set up your campaign with the search engine of your choice, write ads, select the keywords to trigger your ads, specify target countries, and tweak a few other campaign settings. Finally, you can set a budget or a limit for the cost that you are willing to pay for each click. As soon as you activate your campaign, your ads will start to show on the websites that you specify. As you can see, PPC search engine marketing is easy. Though, in order to make it successful, you would need to spend time testing everything. Alternatively, this job can be outsourced to a skilled PPC company.
What search engine marketing methods are disliked by the major search engines? These include: link spamming, keyword stuffing, building doorway pages, cloaking or masking your pages, and more. In one word, search engines do not like anything that is unnatural, excessive, or deceiving. If you stick to the natural, modest, and transparent methods, your website is likely to succeed.