Search Engine Rankings are a modern buzz word and something SEO services companies can help you improve. Most any website owner is doing their best to boost their rankings. If you want your website to succeed, you need to jump on this bandwagon as well. In this blog post, we will talk about a number of good and simple ways to gain better search engine rankings for any website.
Whatever the topic of your website is, it has a number of search terms related to it. Some of these terms are more competitive, others are less. Competitive phrases are frequently shorter, such as 1-2 words. Their shortness makes them common on many other websites, and harder to rank well for. Therefore, the first step to undertake for good search engine rankings is to find longer search terms (long tail keywords), which are used less often throughout the web.
There are a number of free tools available for doing the research needed to boost search engine rankings. One of the favorites is Google Keyword tool. You can use this tool the following way – insert your main keyword and look for long tail search terms with enough searches. Next, use the regular Google search to see how many websites come up for this term. If you divide the number of competitors by the number of searches, you will get a specific ratio for this keyword. The smaller the ratio, the easier it will be to gain good search engine rankings for it.
The next step is to create a page and optimize it for your newly found long tail keyword. Optimizing a page for a keyword means using the keyword in: the URL, body, headings, image names, “alt” and “title” attributes, and meta-tags. All of these can use the keyword once; the body can have a 1-1.5% keyword density. To make everything look totally natural, also use keyword variations and plurals as well. Once done, you can start building links to this page from other sites. Using the same keyword in the anchor texts of the links is a very good idea.
If your keyword was not too competitive, you should soon see the results in the form of search engine rankings increase for your long tail keyword. Now that you have gained traffic to this page, you can redirect this traffic to your site’s target page using text links.
It often happens that other websites win over you for some keywords, even if you thought that those keywords were not too competitive. What’s the solution? The solution is to keep building other long-tail keyword optimized pages, and keep working on their search engine rankings. Eventually, you will succeed with a number of pages, and the overall traffic to your website will increase. When the traffic increases, the profits are likely to increase as well.