Digital Marketing & Lead Generation Consultant
Specialized in Medical, Wellness & Healthcare Industry!

With healthcare & nutrition background coupled with 15 years of experience in digital marketing for medical industry, I have a unique mix of skills and experience to help your healthcare business generate regular and sustainable leads through demand generation and digital channels. I will develop a data-driven customised digital marketing strategy by targeting the right audience to make sure you have more engaging customers at a fraction of cost.

More Leads Through Demand Generation

Let’s face it, starting a business with a great idea is thrilling. You have a nice office, all processes in place and an expert sales team to start converting customers. The only missing bit here is “where are the customers?”. That is where I step in. I will make sure that I generate Marketing Qualified Leads (MQLs) for your healthcare business using omni-channel demand generation campaigns and increase your sales pipeline within your budget, making sure that you are on top of your ROI. I have helped hundreds of businesses grow their bottom line by using blend of my expertise in digital marketing and lead generation. I can help your business too!

Business Growth Services I Offer

I can offer all or some of these services as part of your medical industry marketing and revenue generation operations:

B2C LEAD GENERATION

Targeting Highly Relevant Audience

I run highly targeted demand generation campaigns for top of the funnel audience to reach potential customers who have interest in your product or service.
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Using buyer persona, highly targeted audience is created with custom segments, search intent, competitor audience, topic relevance and placement. I then run search, display, video, and native ads on Google, LinkedIn, Facebook, Adroll and programmatic advertising platforms. Within short period of time, you will start seeing regular stream of qualified inquiries.

B2B LEAD GENERATION

Targeting The Right Businesses

B2B demand generation campaigns are run to target relevant businesses that are interested in your product or service. Regular sales pipeline of relevant organisations is created using prospecting and visitor identification tools.
Ideal Customer Profile (ICP) for your business is established using our data analytics team and input from you. Relevant companies are identified based on firmographic and demographic data. Content strategy and demand generation campaigns are created for these identified organisations. Once interest is created using visitor identification tool (through reverse IP-look up), we can spot which of these companies visited your website. We also know which pages they visited and what actions they took on your website. This is highly valuable information for us to start aggressive remarketing/retargeting ABM campaigns to these potential buyers. These companies will ultimately make a contact and a lead is generated for your sales teams to follow-up and convert it into business.

What Value Can I Bring to Your Organisation's Success?

I can provide all or part of the below services within your organization’s value chain to boost your digital marketing strategy for your healthcare business.

Onboarding Process

How Does the Whole Process Work?

Once you are interested in growing your medical business, I do a free analysis of your website, your business, and your competitors. If I feel there is synergy, I do a free 30-minutes consultation call to further understand your needs, and to set the expectations right.

If all goes well and there is a willingness to collaborate, I go back and create a lead-gen proposal that includes following services:

  • Creating buyer persona, custom segments & targeted audience.
  • Search, display and native ads to grow traffic and brand awareness using Google, Social and Programmatic Advertising Platforms.
  • Creating ICP (Ideal Customer Profile)
  • Prospecting organisations/contacts that fall under your ICP using prospecting tools
  • Creating ABM campaigns to target prospect ICPs
  • Capturing information on organisations visiting your website using visitors’ identification software
  • Account-Based Advertising using identified companies’ data (LinkedIn & Google)

Remarketing/Retargeting campaigns on all platforms

Pricing

Lead generation pricing depends upon multiple factors including but not limited to;

  • Your total addressable/serviceable market (TAM/TAS)
  • Your budget & expected share of market (SOM)
  • Your short-term and long-term growth plans
  • Competitiveness of your business and market sector
  • How many leads your sales team can handle

 

Please contact me with further details about your business and I will quote a price for the service.

How Long Does it Take to See Results?

It takes about 3-4 weeks to understand client’s requirements, align resource, create campaigns, and setup platforms. Leads normally start coming in from the 2nd month. However, from the 3rd month, you will see the real jump in leads once all the campaigns and integrated marketing effort has started feeding your sales pipeline.